Big Electronics Consumers are Women
Published September 22, 2011 | 
Hello everyone, as we know women have a greater interest, and has a better understanding of electronics than ever before.
Women actually spent more on technology last year than men, according to the Consumer Electronics Association. He said that women accounted for $ 55 billion to $ 96 billion spent on electronics gear (statistics from January 6 CEA press release).
Women are more interested in gadgets, from DVD players to digital cameras, for yourself or a birthday gift for their families.
Nearly one third of women consider themselves early adopters are willing to buy cutting-edge technology consumers.
CEA reports that women in the United States were more likely to consumer use. CEA study provides detailed information on the attitudes, purchase considerations, influencing decisions, purchasing channel, current product, and future purchase intentions. Here are some findings:
- Women who are involved in 89 percent of all consumer electronics purchase decisions.
- 84% of women believe that new technologies can improve their lives.
- 48% of women aged 18-34 own a digital camera.
Women have more purchasing power and they are increasingly using technology to manage their busy schedules. Women’s comfort level with technology is at an all time high.
Women want a product that makes it easy to connect and easy to use make, limited cable or no cable at all, slender, well-designed product, electronically available in many colors does not really matter, low and high on the setup on usability. Usability is often an important factor for women in the purchase of technology;
At CES, organizers hung big red banner “Technology is a Girl’s Best Friend,” even though his own research one third of the women will not like the product girlie colors.
Nearly three-quarters of women surveyed complained that ignored or covered by the sellers when shopping for electronics.
Sony is the electronic devices with features that many women look and design of the Sony Style stores in preference to attract women by creating an environment where women feel comfortable. Women became involved in information and technology where they have little or no presence.
